Felix Abba – Bringing You Delicacies from Land and Sea for More Than 20 Years
The objective of Felix Abba is to promote the joy of food to consumers by offering renowned, pure and delicious foodstuffs. Felix Abba’s successful long-term strategy is built on the following cornerstones: Felix Abba offers the consumers a wide and appetising range of well-known brands that have a strong presence in their own product segments. Additionally, Felix Abba has always aspired to generate added value for business partners by constantly developing ways to cooperate with our customers. Cost-effective growth and continuous development have also been key factors in our operation.
The basis for Felix Abba’s business is recognising and understanding the needs of the consumers. We want to be the customer’s preferred choice in the product groups we are involved in. Felix Abba is deeply committed to the development of an effective innovation process, of which the successful launches of our new products serve as excellent examples. Felix Abba has also invested in the visibility of their brands and this policy will continue in future years. The quality and safety of products is extremely important both for the consumers and our clients. This has been a significant cornerstone for our business.
Year 2009 was successful for Felix Abba. Our sales remained nearly at the same level as in the previous year despite the current recession, and we were still able to maintain a level of sustainable profitability. In Finland, Felix Abba works in close co-operation with its affiliated company Panda, for instance through a shared sales organisation.
In addition to promoting the joy of food, the major goals for Felix Abba are the development of personnel and creating added value. One significant factor for the success of Felix Abba has been our experienced and qualified personnel.
This brochure provides basic information about the operation and development of Felix Abba. Additional information can be found on the Felix Abba website: www.felixabba.fi. Felix Abba belongs to the Norwegian Orkla Group. More information on Orkla can be found at www.orkla.no.
