Felix Abba: more than 20 years of culinary delight!

The operations of Felix Abba have for more than 20 years been growing from preserved vegetables and sauces to the manufacturing of a wide product selection under many well-known trademarks. Felix Abba is the market leader in several product groups. The market leadership in these product groups has been achieved through persistent and determined work, based on the desire to be the number one choice of consumers. The quality of the products is the key factor. One of the main goals of Felix Abba is to bring food joy to the consumers. Every day consumers have the ability to decide whether our products continue to be their first choice. Felix Abba is striving to recognise the needs of the consumers and their purchasing behaviour in the represented product groups better than anyone else. The identification of these needs through a well-functioning innovation process is one of our main tasks.

The year 2008 was a successful year for Felix Abba. Total sales grew more than 10% and the product selection was complemented with the new Pastella products. Felix Abba in Finland is in close cooperation with its sister company Panda through, for example, a shared sales organisation. At the end of the year, 187 persons worked for Felix Abba.

Besides bringing food joy, the other important goal for Felix Abba is to create added value. Our skillful personnel is crucial for meeting this goal.

More information can be found on the web pages www.felixabba.fi . Felix Abba is a part of the Norwegian Orkla group. More information about Orkla can be found on www.orkla.no.

Rabbe Wikström
Managing Director